Watch how personalized insight impacts behavior, all the way to becoming a positive culture change with Everything DiSC.

DiSC personality theory: how disc works

The DiSC® Model of Behavior was first proposed in 1928 by William Moulton Marston. He never created a psychological instrument to measure his model. He wrote the DiSC personality theory, the assessment has been created by others later on. Amongst them were Walter Vernon Clarke, John Cleaver and John Geier.

The contemporary understanding of DiSC incorporates some core principles advanced by Marston as well as additions and changes brought by advances in psychological measurement and theory.

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The 2 dimensions of human behavior

  • level of activity
  • level of acceptance
  • Stretch your mind

The vertical dimension: Level of Activity

DiSC personality theory starts with the vertical dimension, best described as level of activity, ranging from active to thoughtful. People with DiSC personality styles at the top of the circle tend to be fast-paced and are often described as assertive, dynamic, and bold.

Traditional explanations of the model suggest that these people perceive themselves as more powerful than the environment. Because of this perception, they tend to exert effort to change their circumstances.

Conversely, people with styles that fall toward the bottom of the circle tend to be more moderate paced and are often described as calm, methodical, and careful. Traditionally, these people are thought to perceive themselves as less powerful than the environment, and thus they are more inclined to adapt to existing circumstances.

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Discover Everything DiSC:  people skills are important

Interview: Julie Straw, VP Everything DiSC

Our workplaces are undergoing change at an unprecedented rate: automation, disruption, and innovation can make it difficult to keep up. In the midst of uncertainty and change, organizations need to pay attention to their main most valuable resource: their people. Discover how Everything DiSC contributes to making the workplace a better place.

The four quadrants in a DiSC Profile map

  • DomInance
  • Influence
  • steadiness
  • Conscientiousness

Preference for the i Style, or Influence

A person with a preference for the “i” style places emphasis on influencing or persuading others, relies on openness, creates and appreciates relationships.

Human behaviour involves a mix of the four styles, that blend in to a unique personality. Style is influenced by experience, culture and environment.

Observable behavior

  • Shows enthusiasm
  • Is optimistic
  • Likes to collaborate
  • Dislikes being ignored
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The Global Impact of Everything DiSC


Participants Impacted


Organisations Worldwide




Countries in 12 Languages

Frequently Asked Questions

How long does it take to complete the assessment and how long does it take to receive it once completed?

Is DiSC for small business, large businesses, individuals, teams?

The assessment is online, is it also available paper-based?

How do I know if my DiSC profile will fit in my team?

What can I expect from my team after we or they do DiSC?

How can we ensure learning continues beyond the workshop or DISC session?

How can I do DiSC with my team, once I have been to a DiSC workshop?

I heard there are several versions of DiSC, are they all the same?

How do I manage the DiSC profiles and send invitations for assessment?

"Participants could immediately put into concrete action what they learned, and managed to improve quickly their efficiency becoming better at planning, anticipating and sharing their time not only on daily business issues but also on more strategic and managerial issues.

I can say that the managers who participated to this programme have a better conscience of their role, more tools to perform, and have more impact on their job and their team."

Discover Everything DiSC H&M chose our team performance tool
S.G. Country Manager H&M Hennes & Mauritz